SEO report of dfsjewelers.com

DFS Jewelers | Generations of Quality and Exceptional Service

dfsjewelers.com/

Error! The "meta description" is missing, the page has no summary description!

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : dfsjewelers.com/

Character length : 16

Title
DFS Jewelers | Generations of Quality and Exceptional Service
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://dfsjewelers.com/robots.txt
User-agentDisallowed for the search engines
*
  • /DFS/wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
DFS Jewelers | Generations of Quality and Exceptional Service

Character length : 61

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
131900
Heading structure in the source code
  • <H3>  Welcome to DFS Jewelers
  • <H4> Retail Jewelry
  • <H4> Custom Design
  • <H4> Preowned Jewelry
  • <H4> Repair
  • <H2> Keith V. Meyer
  • <H2> Kayla Wiggins
  • <H2> Jon Larson
  • <H4> Store Hours
  • <H4> Facebook
  • <H4> Phone Number
  • <H4> Instagram
  • <H4> Store Location
  • <H1> Contact Us
Word cloud
  • jewelry9
  • store3
  • location3
  • repair3
  • reviews3
  • engagement3
  • custom3
  • experience3
  • rings2
  • new2
  • watches2
  • beautiful2
  • closed2
  • faigle2
  • cincinnati2
  • free2
  • preowned2
  • great2
  • watch2
  • retail2
  • jewelers2
Keyword matrix
wordtitledescriptionsheading
jewelry
store
location
repair
reviews
engagement
Two Word cloud
  • more reviews3
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 4 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
5.50
Flesch Reading Ease
64.20
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.20
Dale–Chall Readability
7.70
SMOG Index
8.90
Spache Readibility
5.00
Number of letters
7598
Number of words
1540
Number of sentences
326
Average words per sentences
5
Number of syllables
2509
Syllables in words
2416
Average syllables in words
1.63
Number of words in first three syllables
322
Percentage of word / syllables
20.91
Words not in Dale-Chall easy-word list
734
Words not in Spache easy-word list
235

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 2 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
31
Number of source domains
5
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://dfsjewelers.com/.. /jquery.js?ver=1.12.4
  • http://dfsjewelers.com/.. /jquery-migrate.min.js?ver=1.4.1
List of render blocking css files
  • http://dfsjewelers.com/.. /style.css?ver=3.0.92
  • http://dfsjewelers.com/.. /dashicons.min.css?ver=4.9.7
  • http://dfsjewelers.com/.. /et-core-unified-153142371909.min.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://dfsjewelers.com/DFS/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://dfsjewelers.com/DFS/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://dfsjewelers.com/DFS/wp-content/themes/Divi/includes/builder/scripts/frontend-builder-global-functions.js?ver=3.0.42
  • http://dfsjewelers.com/DFS/wp-content/themes/Divi/includes/builder/scripts/jquery.mobile.custom.min.js?ver=3.0.42
  • http://dfsjewelers.com/DFS/wp-content/themes/Divi/js/custom.js?ver=3.0.42
  • http://dfsjewelers.com/DFS/wp-content/themes/Divi/includes/builder/scripts/jquery.fitvids.js?ver=3.0.42
  • http://dfsjewelers.com/DFS/wp-content/themes/Divi/includes/builder/scripts/waypoints.min.js?ver=3.0.42
  • http://dfsjewelers.com/DFS/wp-content/themes/Divi/includes/builder/scripts/jquery.magnific-popup.js?ver=3.0.42
  • http://dfsjewelers.com/DFS/wp-content/themes/Divi/includes/builder/scripts/frontend-builder-scripts.js?ver=3.0.42
  • http://dfsjewelers.com/DFS/wp-includes/js/wp-embed.min.js?ver=4.7.4
File size of all javascript files combined
379.26KB
Javascript minifying
You can save 422B (35% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://dfsjewelers.com/DFS/wp-content/themes/Divi/style.css?ver=3.0.42
  • http://dfsjewelers.com/DFS/wp-content/themes/Divi/epanel/shortcodes/css/shortcodes.css?ver=3.0.42
  • http://dfsjewelers.com/DFS/wp-content/themes/Divi/epanel/shortcodes/css/shortcodes_responsive.css?ver=3.0.42
  • http://dfsjewelers.com/DFS/wp-content/themes/Divi/includes/builder/styles/magnific_popup.css?ver=3.0.42
File size of all css files combined
508.27KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
30.53KB
Gzip compression
Error! By using Gzip you can save 390.1KB (87% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
15
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://dfsjewelers.com/.. /et-core-unified-153142371909.min.cssExpiry time is not specified
http://dfsjewelers.com/.. /modules.ttfExpiry time is not specified
http://dfsjewelers.com/.. /Authorized-Gabriel-Dealer4.pngExpiry time is not specified
http://dfsjewelers.com/.. /DFS-Main-Slider6.pngExpiry time is not specified
http://dfsjewelers.com/.. /DFS_Chairs-Window.jpgExpiry time is not specified
http://dfsjewelers.com/.. /DFS_Ring-Close-Up-Pic_Greyscale2.jpgExpiry time is not specified
http://dfsjewelers.com/.. /custom-slide_blue.pngExpiry time is not specified
http://dfsjewelers.com/.. /repair-slide_blue.pngExpiry time is not specified
http://dfsjewelers.com/.. /retail-slide_blue.pngExpiry time is not specified
http://dfsjewelers.com/DFS/wp-content/uploads/2016/08/split-line.svgExpiry time is not specified
http://dfsjewelers.com/.. /used-slide_blue.pngExpiry time is not specified
http://dfsjewelers.com/.. /DFS_webLogo_long2.svgExpiry time is not specified
https://use.typekit.net/tif3nbc.js10 minutes

 Speed test – Images

File size of all images combined
4.35MB
Image optimisation
You can save 2.9MB (80% compression) by optimising the images below:

 Links

We found a total of 19 different links.
Internal links: 11
External links: 8

External links:

Link text (anchor) Link strength
Keith V. Meyer
More Reviews
Kayla Wiggins
Jon Larson
Facebook
Instagram

Internal links:

Link text (anchor) Link strength
http://dfsjewelers.com
Home
Retail & Engagement
Custom Jewelry
Service & Repair
http://dfsjewelers.com/designers
Retail Jewelry
http://dfsjewelers.com/custom
Custom Design
http://dfsjewelers.com/service-repair
Repair

 Website security

IP
192.169.233.80
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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